This past Thursday I attended the Lady Antebellum concert at the Agganis Arena at Boston University. It was an amazing show and we had great seats! After the concert, I couldn’t help but think about concerts as a form of media and how it relates directly to the active audience theory.
Seeing performers and hearing their music live, makes the audience apart of the media and message that is to be trying to be set-forth through the art of the songs. As the active audience theory states, humans feeds off of experience, sight, sounds and emotions. Live concerts are able to incorporate all of these different senses, making the viewer a part of the musical experience, which is much different then listening to must on an iPod or on the radio. Concerts allow for the media to interact with its audience members and feed off of their excitement. The performers are able to interpret the reaction to their music and see how it is received by their fans. Audience members are able to react to the music through clapping, cheering, and singing along, thus enhancing the experience for both fans and performers. While at the concert the other night, it was interesting to see how everyone interpreted the music differently. Some audience members opted to sit down and enjoy the music, while others stood up, sang along, and danced. Seeing this interaction between a media form, concerts, and its audience members is an interesting concept to explore and experience firsthand.
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